Program Details
The One Day Web Makeover live event was held in Southern California in April 2010. Here is the rundown of the content that was covered, which is all contained in the DVD set.
One Day Makeover Curriculum
Empower yourself and your company to finally use the Internet for business success.
Here is a rough breakdown of the program:
Get Crystal Clear on Your Branding
You can’t be vanilla if you want to make an impression on the Internet. Embrace your uniqueness to its fullest to appeal to your best prospects. Branding Goddess Libby Gill leads this powerful learning segment that will ensure that you are communicating your brand’s value proposition with laser focus.
What Web Visitors Must Find on Your Website
It doesn’t matter what YOU want or about making your site pretty. You have business goals. It’s what your clients want, need and expect to find. Your website is the foundation for all your other web marketing. You’ll review your current site and see if you measure up with specifics like A Call To Action, Compelling Testimonials, Useful Links, Legal Language, Images and much more. Review the basics of good copywriting and how to create captivating quickly-read entry pages.
Making Your Site a Destination
Libby and Deborah explain and explore some of the more advanced content elements including blogging, ecommerce, video, chat, bulletin boards, widgets. How do you keep a site fresh and dynamic? Learn the tricks of the trade.
How to Get Your Site Found: Search Marketing
If you build a site, will they come? Not unless you know the latest info about how Google and Yahoo are indexing your site. How does a search engine judge your site? What does it see? Learn how to improve your search-ability…organically or with paid search.
Social Media
With all the buzz about Linked In, Facebook, Twitter…what’s really important? How can these social media tools help build buzz…and get more clients in to your sales funnel? What return on investment should you expect? How do you automate the process so it doesn’t take too much time and energy?
Much, Much More
Email newsletter marketing, Google Analytics, online business management tools. Yes, we cover all of those too, and how to prioritize and integrate all of your web marketing efforts so they are automated and smart…and make you money.